State Farm "Wake Up"

Agency: Translation
Project Type: BTS / Editorial / Still Photography / Facebook App

We were charged with combining efforts between Translation, @radical.media, and LeBron James to highlight State Farm’s “26 Seconds” public awareness campaign. We shot in Los Angeles and on location in Akron, OH with LeBron at the high school he attended. We also produced a still shoot for a Facebook e-card app featuring LeBron & the user wearing “ugly” holiday sweaters.